Auchincruive

CLIENT
Scottish hospitality brand

SCOPE OF WORK
Brand development, logo design, brand assets

Auchincruive Estate was in need of brand identity including a logo and brand assets as they sought to develop a new hotel and hospitality brand in the Scottish countryside. The brief was to showcase the heritage listed building and create a memorable brand with traditional yet modern imagery.

I sought inspiration from the Scottish landscape, including purple thistles and green moss throughout the rolling hills and lush farmland of the Lowlands. The hand-drawn logo represents the estate itself in lines, with a suite of logos representing each element of the proposed village estate.