BlindAid, the oldest charity in London that helps people with sight loss, wanted a new look for their logo, brand style, and website to better reach their community.

After conducting a full brand audit I refreshed their existing logo, choosing visually accessible fonts and colours. We moved forward with a simple, modern logo and brand assets which work well in both print and digital.

I collaborated with web developers to integrate these changes, as well as updated copywriting on their website for easy use by supporters and users.